IIMS Journal of Management Science
issue front

Mousumi Bhattacharya

First Published 26 Jul 2022. https://doi.org/10.1177/0976030X221113967
Article Information Volume 13, Issue 2 July 2022
Corresponding Author:

Mousumi Bhattacharya, Editor-in-Chief IIM Shillong, Meghalaya, India
Email: msb@iimshillong.ac.in

I am pleased to publish the second issue of the year 2022. The issue, Volume 13(2), has seven research articles across different areas of management and a book review.

In “Effectiveness of Online Teaching Learning Process,” the authors identify the factors which play a significant role in the effectiveness of online learning. The article concludes that individual involvement, such as self-efficacy and cognitive engagement, plays a fundamental role in the effectiveness of the online teaching–learning process along with other parameters.

In “Problems Faced by the Indian MSME due to COVID-19 Pandemic: Empirical Evidence,” the authors examine and analyze the problems faced by the MSME sector during the COVID-19 pandemic. The research provides a solution that will benefit managers and government organizations to develop a solution faced by this sector due to the COVID-19 pandemic.

In “Towards ‘Business Accountability’ Framework: A Comparative Case Study of Global Viscose Fiber Manufacturers,” the author explores a corporate social accountability model where the environment and cost to society are balanced by the push and pull forces. The study finds that the social costs of industrial activities may be much more than what is being charged through mandatory commitment on ethical terms.

In “E-wallets Influencing the Frugal Behavior of Consumers During COVID-19,” the authors explore the use of a technology acceptance model (TAM) to portray the frugality of the consumers by the nature of their buying behavior. The study reveals a strong relationship between frugal consumers and the positive or negative influence of e-wallets on their buying behavior. Concerned organizations can apply the study results to improve their business model.

In “Effective Employee Engagement During COVID-19: Driver for Employee Well-Being in the Long Run,” the authors attempt to explore, compile, and present the various engagement strategies generally adopted by companies and newer approaches used during this COVID-19 period using an integrated and comprehensive literature review.

In “Dynamics of Gig Work Economy: An Investigation of Worker Perspectives on Gig Work,” the authors have undergone a detailed research conducted among gig workers in the Indian state of Kerala, examining the labor market trends, motives, and effects beyond the gig economy developing specific actions to accelerate the development of the gig economy to ensure worker protection and safety needs in creating an inclusive economy.

In “Testing the Validity and Reliability of FCV-19 Scale in India: Validation Among Students in India,” the authors aimed to check the validity and reliability of the FCV-19 scale. The authors suggest the psychometric robustness of FCV-19S among the Indian population.

I want to take this opportunity to thank the members of the advisory and the editorial board for their support and encouragement. I thank the anonymous reviewers who devoted much of their precious time reviewing all the articles submitted to this issue. I also thank all authors who contributed to this particular issue. I hope you will enjoy reading the issue and find it informative and helpful.

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