Impact of Fintech Adoption on Select Macroeconomic Variables in India: An ARDL Approach
Poonam Sethi1 and Rinku Manocha1
Export Impediments and its Impact on the Performance of Motor and Pump Exports from the Coimbatore Region
Raghuveer Negi1, A. Muthusamy1, Abuzar Nomani2 and Shetty Deepa Thangam Geeta3
The MBA Marketing Mix Revisited:The Need for the 10Ps Framework in the Indian Context
Kishore Thomas John1, Rejikumar Gopalakrishnan2 and Ajith Kumar Kamala Raghavan3,4
Sentiment Analysis of Celebrity-endorsed Advertisements
Sivaranjan Murugesan1
Book Review
K. K. Tripathy and Anshu Singh