IIMS Journal of Management Science

IIMS Journal of Management Science

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ISSN:	0976-030X
e-ISSN:	0976-173X
Current Volume:	14
Current Issue:	2
Frequency:	Bi-annual

Table of Contents

Volume 14, Issue 2, July 2023

Table of Contents

Full Issue

Articles

Impact of Fintech Adoption on Select Macroeconomic Variables in India: An ARDL Approach

Poonam Sethi¹ and Rinku Manocha¹

First Published May 1, 2023; pp.155-179

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Export Impediments and its Impact on the Performance of Motor and Pump Exports from the Coimbatore Region

Raghuveer Negi¹, A. Muthusamy¹, Abuzar Nomani²
and Shetty Deepa Thangam Geeta³

First Published Apr 19, 2023; pp.180-208

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The MBA Marketing Mix Revisited:The Need for the 10Ps Framework in the Indian Context

Kishore Thomas John¹, Rejikumar Gopalakrishnan² and Ajith Kumar Kamala Raghavan^3,4

First Published Apr 24, 2023; pp.209-234

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Sentiment Analysis of Celebrity-endorsed Advertisements

Sivaranjan Murugesan¹

First Published May 11, 2023; pp.235-249

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Book Review

Book Review

K. K. Tripathy and Anshu Singh

First Published May 11, 2023; pp.249-0

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issue front

ISSN:	0976-030X
e-ISSN:	0976-173X
Current Volume:	14
Current Issue:	2
Frequency:	Bi-annual

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