IIMS Journal of Management Science
issue front

Padma Suresh Mandala1

First Published 23 Feb 2022. https://doi.org/10.1177/0976030X211051064
Article Information Volume 13, Issue 1 January 2022 (Special Issue)
Corresponding Author:

Padma Suresh Mandala, Department of Economics, Sri Venkateswara College, University of Delhi, New Delhi 110021, India.
Email: padmasuresh@svc.ac.in

* STATA 13.0 was used for performing PCA and obtaining the rotated components and KMO statistic. For all other statistical analysis and figures, GRETL 2021b package was used.

1 Department of Economics, Sri Venkateswara College, University of Delhi, New Delhi, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).

Abstract

Since COVID-19 was declared a pandemic in March 2020, countries across the world have imposed lockdowns to curtail transmission of the disease. The objective of the present article is to use statistical tools to assess how lockdown policies and stringency affected the spread of the pandemic in India. The method of principal component analysis is used for dimensionality reduction and to track the trajectory of the pandemic in the two-dimensional space. The analysis identifies four phases in the trajectory of the pandemic. A composite measure of the pandemic is constructed to see how it correlates with the stringency index. While results show a negative and statistically significant relationship between the composite index of the pandemic and the stringency index over the entire period of the study, the phase-wise analysis gives useful insights. In particular, the phase in which the pandemic index declined even as stringency index declined and the phase of sudden onset of second wave with a consequent increase in stringency measures indicate the need for policies for better management of the pandemic. Tracking new epidemiological variants of the virus and geographically localized stringency measures rather than national level lockdowns are possible ways to balance health and economy.

Keywords

Health, economy, lockdown, composite pandemic index, principal component analysis

JEL Classification: I15, I18

References

Aaker, D.A., & Biel, A.L. (2013). The brand personality component of brand goodwill: Some antecedents and consequences. In: Aaker DA and Biel AL (Eds.), Brand Equity & Advertising: Advertising’s Role in Building Strong Brands (pp. 93-106). Psychology Press. https://doi.org/10.4324/9781315799537-13

Aaker, J., & Fournier, S. (1995). A brand as a character, a partner and a person: Three perspectives on the question of brand personality. ACR North American Advances, 22, 391-395. https://www.acrwebsite.org/volumes/7775/volumes/v22/NA-22/full

Aaker, J.L. (1997). Dimensions of brand personality. Journal of marketing research, 34(3), 347-356. https://doi.org/10.2307/3151897

Adadan, E., & Savasci, F. (2012). An analysis of 16-17-year-old students’ understanding of solution chemistry concepts using a two-tier diagnostic instrument. International journal of science education, 34(4), 513-544. https://doi.org/10.1080/ 09500693.2011.636084

Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. https:// doi.org/10.1016/0749-5978(91)90020-T

Akin, E. (2012). Literature review and discussion on customer loyalty and consciousness. European Journal of Economics, Finance and administrative sciences, 51(2), 203-225.

Al-shaaban, S., & Nguyen, T.B. (2014). Consumer attitude and purchase intention towards organic food a quantitative study of China [LinnÕus University]. Journal of consumer behaviour, 6(2C), 1-67. https://www.diva-portal.org/smash/get/diva2:723474/ FULLTEXT01.pdf

Ashton, M.C. (2013). Personality traits and the inventories that measure them. In: Individual Differences and Personality, 2nd Edn, Chapter 2, pp. 27-55. Elsevier. https://doi.org/10.1016/b978-0-12-416009-5.00002-5

Ashton, M.C., Perugini, M., De Vries, R.E., Boies, K., Lee, K., Szarota, P., Di Blas, L., & De Raad, B. (2004). A six-factor structure of personality-descriptive adjectives: Solutions from psycholexical studies in seven languages. Journal of personality and social psychology, 86(2), 356-366. https://doi.org/10.1037/0022-3514.86.2.356

Azoulay, A., & Kapferer, J.N. (2003). Do brand personality scales really measure brand personality? Journal of brand management, 11(2), 143-155. https://doi.org/10.1057/palgrave.bm.2540162

Barbarossa, C., & Pelsmacker, P.D. (2016). Positive and negative antecedents of purchasing eco-friendly products: A comparison between green and non-green consumers. Journal of business ethics, 134(2), 229-247. https://doi.org/10.1007/s10551-014- 2425-z

Blanco, S.: Are electric cars really a female thing? Auto Blog. https://www.autoblog.com/2007/02/13/are-electric-cars-really-a-female-thing/ (2007, February 13)

Caprara, G.V., Barbaranelli, C., & Guido, G. (2001). Brand personality: How to make the metaphor fit? Journal of economic psychology, 22(3), 377-395. https://doi.org/10.1016/S0167-4870(01)00039-3

Census of India, 2011: Provisional Population Totals: Urban Agglomerations and Cities., Ministry of Home Affairs, Government of India, New Delhi.

Chen, H.S., Tsai, B.K., & Hsieh, C.M. (2017). Determinants of consumers’ purchasing intentions for the hydrogen-electric motorcycle. Sustainability (Switzerland), 9(8), 1-12. https://doi.org/10.3390/su9081447

Chen, K., & Deng, T. (2016). Research on the green purchase intentions from the perspective of Product knowledge. Sustainability (Switzerland), 8(9), 943. https://doi.org/10.3390/su8090943

Chuah, S.H.W., El-Manstrly, D., Tseng, M.L., & Ramayah, T. (2020). Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust. Journal of cleaner production, 262, 121348. https:// doi.org/10.1016/j.jclepro.2020.121348

Costa, P.T., & McCrae, R.R. (2010). Bridging the gap with the five-factor model. Personality Disorders: Theory, research, and treatment, 1(2), 127-130. https://doi.org/10.1037/a0020264

Curvelo, I.C.G., Watanabe, E.A. de M., & Alfinito, S. (2019). Purchase intention of organic food under the influence of attributes, consumer trust and perceived value. Revista de gestão, 26(3), 198-211. https://doi.org/10.1108/rege-01-2018-0010

Dabija, D.C., Mariana BEJAN, B., & Grant, D.B. (2018). The impact of consumer green behaviour on green loyalty among retail formats: A Romanian case study. The czech academy of sciences journal homepage, 26(3), 173-185. https://doi.org/10.2478/ mgr-2018-0014

Dabija, D.C. (2018). Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market. Journal of open innovation: Technology, market, and complexity, 4(1), 8. https://doi.org/10.1186/s40852-018-0090-7

de Oliveira Santini, F., Ladeira, W.J., Pinto, D.C., Herter, M.M., Sampaio, C.H., & Babin, B.J. (2020). Customer engagement in social media: a framework and meta-analysis. Journal of the academy of marketing science, 48(6), 1211-1228. https://doi.org/10.1007/ s11747-020-00731-5

Dodds, W.B., Monroe, K.B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319. https://doi.org/10.1177/002224379102800305

Dursun, I., Kabadayi, E.T., Koksal, C.G., & Tuger, A.T. (2016). Pro-environmental consumption: Is it really all about the environment? Journal of management, marketing and logistics-JMML, 3(2), 114-134. https://doi.org/10.17261/Pressacademia.2016219940

Ekhlassi, A., Nezhad, M.H., Far, S.A., & Rahmani, K. (2012). The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran. Journal of targeting, measurement and analysis for marketing, 20(3-4), 158-171. https://doi.org/10.1057/jt.2012.12

Evarts, E.C. 2019: Why do men seem more invested in electric cars than women? Take our Twitter poll. https://www.greencarreports.com/ news/1123764_why-do-men-seem-more-invested-in-electric-cars-than-women-take-our-twitter-poll

Eysenck, H.J. 1991: Dimensions of Personality. In: Strelau, J. & Angleitner, A. (Eds.), Explorations in Temperament: International Perspectives on Theory and Measurement (pp. 87-103). Springer, US. https://doi.org/10.1007/978-1-4899-0643-4_7

Fan, Y., Chen, J., Shirkey, G., John, R., Wu, S.R., Park, H., & Shao, C. (2016). Applications of structural equation modeling (SEM) in ecological studies: an updated review. Ecological processes, 5(19), 1-12. https://doi.org/10.1186/s13717-016-0063-3

Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50. https://doi.org/10.2307/3151312

Geuens, M., Weijters, B., & De Wulf, K. (2009). A new measure of brand personality. International journal of research in marketing, 26(2), 97-107. https://doi.org/10.1016/j.ijresmar.2008.12.002

Goh, S.K., & Balaji, M.S. (2016). Linking green skepticism to green purchase behavior. Journal of cleaner production, 131, 629-638. https://doi.org/10.1016/j.jclepro.2016.04.122

Goldberg, L.R. (1993). The structure of phenotypic personality traits. American psychologist, 48(1), 26-34. https://doi.org/10.1037/ 0003-066X.48.1.26

Goldsmith, R.E., & Goldsmith, E.B. (2012). Brand personality and brand engagement. American journal of management, 12(1), 11- 20.

Gough, H.G. (1960). The adjective check list as a personality assessment research technique. Psychological reports, 6(1), 107-122. https://doi.org/10.2466/pr0.6.1.107-122

Greve, G. (2014). The moderating effect of customer engagement on the brand image – brand loyalty relationship. Procedia - social and behavioral sciences, 148, 203-210. https://doi.org/10.1016/j.sbspro.2014.07.035

Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). The effect of store name, brand name and price discounts on consumers’ evaluations and purchase intentions. Journal of retailing, 74(3), 331-352. https://doi.org/10.1016/S0022-4359(99)80099-2

Grisaffe, D.B., & Nguyen, H.P. (2011). Antecedents of emotional attachment to brands. Journal of business research, 64(10), 1052- 1059. https://doi.org/10.1016/j.jbusres.2010.11.002

Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. 2010: Multivariate Data Analysis (7th edn). Pearson Prentice Hall, London

Hallock, W.B., Roggeveen, A., & Crittenden, V.L. 2016: Social media and customer engagement: Dyadic Word-of-Mouth. In: Obal, M., Krey, N. & Bushardt, C. (Eds.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 1st edn, pp. 439-439. Springer, Berlin. https://doi.org/10.1007/978-3-319-11815-4_121

 

 


Make a Submission Order a Print Copy