IIMS Journal of Management Science
issue front

Sini V. Pillai1 and Drishya Dev2

First Published 26 Jul 2022. https://doi.org/10.1177/0976030X221083039
Article Information Volume 13, Issue 2 July 2022
Corresponding Author:

Sini V. Pillai, CET School of Management, College of Engineering Trivandrum, Engineering College PO, Kulathoor, APJ Abdul Kalam Technology University Campus, Sreekariyam, Trivandrum 695016, India.
Email: sinivinu140905@gmail.com

1 CET School of Management, College of Engineering Trivandrum, Kerala, India

2 Recruiter-Talent Acquisition Group, Tata Consultancy Services, Uttar Pradesh, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.


Online technology has developed to an extent where traditional labor markets have transformed, creating opportunities for people and businesses to participate in the global marketplace by employing contract labor. Application-based transportation including ridesharing apps, food and commodity delivery platform apps, and other consumer-facing services brought in the concepts of flexible work reshaping gig work into the mainstream creating millions of jobs in the areas of operation. Even though the gig economy provides flexibility in work, the real situation of the gig workforce seems very complex. The article discusses the impacts of the gig economy on labor markets by identifying the challenges faced by gig workers in the online labor market and the impact of gig economy on their health and well-being. A detailed field research conducted among the gig workers in the state of Kerala aided examining the labor market trends, motives, and effect beyond the gig economy. It further supplemented developing specific actions to accelerate the development of the gig economy to ensure worker protection and safety needs in creating an inclusive economy.


Gig work, gig economy, gig stress, employee well-being, push-pull factors


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