IIMS Journal of Management Science
issue front

Prabha Kiran1 and Anni Arnav2

First Published 26 Jul 2022. https://doi.org/10.1177/0976030X221083042
Article Information Volume 13, Issue 2 July 2022
Corresponding Author:

Prabha Kiran, Westminster International University, 12 Istiqbol Street, Tashkent 100047, Uzbekistan.
Email: prabhakiran10@gmail.com

1Westminster International University, Tashkent, Uzbekistan

2School of Management, Presidency University, Bengaluru, Karnataka, India


Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.


Several studies have been conducted to establish the relationships of different factors associated with the e-wallet usage in the recent times. But the effect of COVID-19 pandemic has impacted the e-wallet usage in transformed perspectives. In the crisis period, the acceptance of technology by the customers has definitely brought in the various dimensions to the business stakeholders to leverage on the benefits. It is very much evident for organizations to rework on their strategic viewpoints based on the trends and changes. The pandemic has brought in diverse experiences for the customers as well as businesses. The purpose of this research article leads to ascertaining the frugal consumers by analyzing their buying behavior and to further test the conceptual model of the impact of e-wallets on their buying behavior. This study uses the technology acceptance model (TAM) involving variables such as “Perceived Usefulness,” “Perceived Ease of Use,” “Perceived Risk,” “Trust,” “Social Influence,” “Promotional Benefits,” “Attitude,” “Behavior Intention to Buy Using E-wallets,” and the “Actual Usage of E-wallets.” Findings of this study portray the frugality of the consumers by the nature of their buying behavior, and they also show a strong relation between the frugal consumers and the positive or negative influence of e-wallets on their buying behavior. The results of the study can be applied by concerned organizations to improve their business model with respect to the variables mentioned.


Perceived usefulness, frugality, ease of use, usage rate, promotional benefits, behavioral intention


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