IIMS Journal of Management Science

Motivations to Adopt Solar Energy Systems: A Literature Review Using TCCM Framework

Archana Nag¹, Rupal Chowdhary¹ and Amulya Gurtu²

First Published 11 Dec 2024. https://doi.org/10.1177/0976030X241291626

Article Information

Corresponding Author:

Archana Nag, Prestige Institute of Management and Research (PIMR) 2, Education & Health Sector, Scheme No 54, Indore, Madhya Pradesh 452010, India.
Email: archananag2712@gmail.com

¹Prestige Institute of Management and Research (PIMR) 2, Education & Health Sector, Indore, Madhya Pradesh, India
²Department of Maritime Business Administration, College of Marine Sciences & Maritime Studies, Texas A&M University, Texas, USA

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.

Abstract

Increased awareness about environmental conservation and global well-being has given way to many initiatives in renewable energy. Hydro, wind, tidal, geothermal, biomass, and solar are the main forms of renewable energy. Solar energy has the largest share of renewable energy and is rapidly increasing because it is feasible and competitive. Many studies have been undertaken to understand the adoption and diffusion of solar energy. This article is a systematic literature review using the TCCM (Theory, Context, Characteristics, Methods) model. It reviewed 95 studies (from 2000 to mid-2023) indexed in top journals on small solar energy installations, primarily in the residential sector. This study discussed well-established product adoption theories, which helped identify various drivers and facilitators affecting solar energy adoption, such as sociocultural, technological, economic, market, and policy. The authors tried to map the facilitators with countries based on income groups, and it was found that the characteristics of solar adoption are similar among countries in an income group.

Keywords

Sustainable development, renewable energy, solar photovoltaic systems, diffusion models, solar energy adoption, TCCM review

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