Employee engagement is a workplace tactic thought-out by the companies to make definite that employees are committed to their organisation’s goals and principles, motivated to pay out for organisational success by enriching their perceptiveness of happiness. It highlights the extent to which employee’s emotional and intellectual commitment exists concurrently for achieving the work, mission and vision of the organisation. In short, it is an optimistic outlook and a strong emotional tie held by the employees towards the organisation and its values which progress into organisation–citizenship behaviour. It is due to this that gauging the engagement levels of the employees has become necessary for the organisations. In the above framework, the paper focuses on understanding the effectiveness of employee-engagement activities of the one of the India’s leading oil companies. The main focus of the study was to find out the effectiveness of current employee-engagement activities carried out by the company for its employees in order to gauge the areas in which the company needs to focus in the future to improve the citizenship behaviour of the employees hence ensuring efficiency and innovativeness from the employees.

Employee engagement, Effectiveness, Factor Analysis

JEL Classification Code: O15