IIMS Journal of Management Science
issue front

Simran Kaur1 and Richa Sharma1

First Published 26 Jul 2022. https://doi.org/10.1177/0976030X221083034
Article Information Volume 13, Issue 2 July 2022
Corresponding Author:

Simran Kaur, Amity Business School, Amity University, Noida, Uttar Pradesh 201313, India
Email: login.simran@gmail.com

1 Amity Business School, Amity University, Noida, Uttar Pradesh, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.


The term “employee engagement” represents a broad construct which covers various facets of human resource management, focusing on the strategic initiatives being undertaken by organizations to build trust and reputation among its employees. Despite of the available text on the subject, concrete explanation of the concept still remains. Although much has been written on the subject, yet it remains inconsistently defined and conceptualized. It is a strong factor that impacts employee’s commitment towards the organization, his wellness, and job performance, further laying the foundation of organizational success. It becomes even more relevant in the current time of pandemic when the entire world is facing turbulence and there is a lot of apprehension in the mind of the employees in regard of their financial stability and job security. This article attempts to explore, compile, and present the various engagement strategies generally adopted by companies and newer approaches used during this COVID-19 period using an integrated and comprehensive literature review on the basis of research papers, blogs, articles, newsletters, and reports of various organizations.


Employee engagement, engagement strategies, well-being, COVID-19, pandemic


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