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1Repaul Kanji is a Ph.D. Scholar, at Centre of Excellence in Disaster Mitigation and Management, Indian Institute of Technology, Roorkee, Uttarakhand, India. He can be reached at repaul23@gmail.com
2Dr. Rajat Agrawal is an Associate Professor, at the Department of Management Studies, Indian Institute of Technology, Roorkee, Uttarakhand, India. He can be reached at dr.rajat07@gmail.com
The concept of corporate social responsibility has long remained an illusion as it has been interpreted differently by different people at different times. Although the present era of Corporate Social Responsibility (CSR) has been significantly assuring and outstanding, there is a vehement need to understand the primary role and need of CSR for which it has evolved down the ages through various models. The research work compares the models on the basis of certain accepted indexes. Each organisation or nation, as a whole, happens to have followed different strategies to implement CSR activities. These strategies differ mainly due to varied perspectives and mindsets of whether to put social benefits or financial profits on the forefront. For optimal strategy or model to implement a CSR initiative, it is necessary to study the models that are implemented now and have been implemented in past and then compared on the basis of certain universally accepted parameters. Thus, this study benefits anyone who intends to model an optimal strategy to implement CSR initiatives not only for an organisation but also for a nation.
Models of CSR, Comparison of CSR models, Thematic convergence of CSR, Corporate Financial performance, Pyramid model
JEL Classification: M140
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