IIMS Journal of Management Science
issue front

Nidhi Jhawar and Tarika Nandedkar

First Published 26 Jul 2022. https://doi.org/10.1177/0976030X221083033
Article Information Volume 13, Issue 2 July 2022
Corresponding Author:

Nidhi Jhawar, IBMR, IPS Academy, Rajendra Nagar A. B. Road, Indore, Madhya Pradesh 452012, India.
Email: jhawarnidhi30@gmail.com

1 IBMR, IPS Academy, Indore, Madhya Pradesh, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.


Pandemics bring changes all over the world. These changes not only impact at a personal level but also at a professional level. All businesses and organizations are facing challenges of its own due to the enforced COVID-19 lockdown; so is the education sector as well. As we know that “education is key to success,” the sector designed its path during this pandemic. Online learning has become a significant tool to some extent to overcome the problem of education created during the pandemic. Every education institute, right from schools to colleges, adopted online learning. But this online learning is a very new concept in India at every level of education. This article tries to identify the effectiveness of online learning. It tries to identify whether online learning succeeds in achieving the goal of learning and mentoring of students or not. This article tries to identify whether the objective of knowledge enrichment was fulfilled with the online learning or was it just a betrayal. The article also tries to identify the factors which are very much responsible for the effectiveness of online learning. Primary data from 147 management undergraduate and postgraduate students has been used to answer all these questions. Data were analyzed with the help of Smart PLS and SPSS software. With the help of factor analysis, a total of six factors were identified which play a significant role in the effectiveness of online learning. The overall impact of all the factors on the “effectiveness of online teaching” was obtained with the help of structural equation modeling and regression analysis.


Education, effectiveness, online learning, pandemic, COVID-19


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